In daily life we take for granted how objects shape our thinking. When examining a clock, I noticed how it exclusively represented time in a precise way. This is in stark contrast with an intrinsic human experience where time is much more fluid. RoundTime Clock provides a sense of time based on this more natural relationship. With just enough familiarity to understand their movement, the sculpted hands rotate to reveal a dynamic exchange of light moving across their surfaces. By changing composition they create a constantly shifting character, while gently giving us the opportunity to have an intuitive and more relaxed awareness of time.

Photography: Fredrik Sweger

Set Design: Sasaantic Studio